Spotlight on Sponsor: “Director for Hire” Carrie Williamson, Marketing | Public Relations | Writing

Carrie Williamson, Principal of Carrie Williamson, Marketing | Public Relations | Writing, is a “Director for Hire,” acting as a company’s de facto marketing/PR department, providing part-time, senior level expertise, and managing special projects. As noted by many of her clients, her greatest talent is identifying the strengths and weaknesses of a business, recognizing opportunities, and refocusing communication resources – time, energy and money — to meet financial goals and visionary missions.

An excellent project manager, and creative and strategic thinker, Carrie can jump in on any project and make a difference whether it is developing a website or PR campaign. She works closely with a company or organization’s team members, and regularly collaborates with a roster of wizards – web designers, internet marketing geniuses and graphic artists.

In addition to the non-profit, consumer and B2B worlds, Carrie works with a variety of clients in commercial real estate in both New Orleans and New York City – developers, architects, attorneys and other related disciplines. She moved to New Orleans after Katrina and has enjoyed doing pro bono marketing and PR work for organizations helping to rebuild the city, including Net2NO, where tech forerunners and social changemakers meet, and New Orleans AIGA Green Salon, a think fest on greening New Orleans.

Carrie is also a seasoned corporate writer in both traditional and interactive media – web content, enewsletters, ad copy, marketing and media collateral — and Travel Editor of the award-winning Leader’s Edge Magazine. In addition to travel writing, she cover all things discerning — cars, motorcycles, luxury goods, wine, spirits — and edgy insurance and business stories. She recently won a Society of National Association Publications Excel Silver Award for her feature, “Buy, Hold or Cellar,” an entertaining read on insuring fine wine collections.